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FYI

Door hangers Are Proven To Increase Sales

If you run a geographically based business, and want to let your prospective customers know about you, one of the best tools you can use is a Door hanger. They are inexpensive to print and distribute and they reach your prospective customers directly. A Door hanger left at someone’s house sends the message, “I was here personally, and I have something to say directly to you. As a customer, you are important to me.”

The most effective Door hangers are the ones that look like a “Do Not Disturb” sign. Success with this type of advertising once again depends heavily on the headline. Your Door hanger must have an immediate impact on the recipient to produce results. A well designed Door hanger is sure to be read by the person who pulls it off the doorknob. As soon as the person picks it up, the message is conveyed ­— Now That’s Direct Advertising!

The call to action should be primary. “You could eat a Hot Pizza tonight instead of cooking” is a great headline. Imagine the person coming home from a long day at work to find a Door hanger with this headline and a coupon from the local pizzeria. The Door hanger certainly puts the bug in their ear.

Experience has also shown that Door hanger campaigns must be repeated several times before maximum results are realized. After all, a customer who does not order a pizza the first time he sees the offer, may succumb the following week.

Tips For Doorhanger Design
• A short, punchy headline is most effective.
• Don’t skimp on the production. They are already inexpensive, so don’t cut corners.
  Print your doorhangers using both sides and add a dash of color.
• Use color intelligently. The doorhanger has to stand out but clarity is more important
  than flashiness.
• Check your Yellow pages under “Advertising Circulars” or “Distribution”.
  Many cities have businesses that specialize in this service. Not as cheap as hiring a kid,
  but more reliable.

Who Can Benefit From Doorhangers
Pizzerias ~ Plumbers ~ Home Repair/Improvement
Sub Shops ~ Landscaping ~ Pool Maintenance
Food Delivery ~ Real Estate ~ Painters
Carpenters ~ Window Cleaners ~ Almost Any Business